Marketing Mix and its Importance for the Marketers Essay

Promoting Mix and its Importance for the Marketers - Essay Example Throughout the years, more Ps have been recognized to address the inventive highlights of the most recent items and administrations. Recently, a lot of four Cs has likewise been presented by different scholars trying to redo the four Ps to make them more client driven. As indicated by Lauterborn, the four Cs speak to shopper, correspondence, cost, and comfort (Burgers, 2008, p. 3). Shimizu has characterized the four Cs as item, correspondence, cost, and channel (Solis, 2011, p. 201). Essentially, item in C is equivalent to item in P, correspondence in C expands the idea of advancement in P, cost in C is the substitution of cost in P, while direct or comfort in C assumes the idea of position in P to the following level. The item or ware accentuates on the significance of the physical qualities of the item or administration that incorporate yet may not be constrained to the size, weight, and measurements of the item, and the materials utilized in it. Item is vital on the grounds that t his is the thing that the customers need and the marketers’ whole advertising system depends on. In the contemporary age, one component that the customers are especially inspired by and which the advertisers should along these lines place enormous accentuation on is the development. Different elements that are additionally significant incorporate the item or service’s condition kind disposition, and ease of use. Cost or cost is the total of the whole qualities traded by the purchasers. The cost is dictated by the advantages shoppers are probably going to accomplish by having the item or administration being presented by the advertisers. This is the main factor in the promoting blend that decides the marketers’ incomes and hence, its job in the showcasing destinations can't be overestimated. Spot is a significant component in the advertising blend and is very vital in that the maximal achievement of the item or administration relies on the ideal area of its prese ntation in the market in light of the fact that an item or administration would possibly be well known among the shoppers if its highlights are predictable with their way of life, standards, and qualities, notwithstanding their necessities. Advertisers utilize the dissemination channels to make their items and administrations accessible to the buyers. Spot enables the advertisers to portion the items and administrations to guarantee their ideal utilization. Advertisers use advancement to promote their items and administrations with the goal that the purchasers become acquainted with about it. Advancement is additionally a similarly key and significant component of the promoting blend as spot on the grounds that maximal mindfulness about an item or administration is made by publicizing it on such stages and mediums that are most generally seen as well as visited by the purchasers. Different hypotheses including the arrangements of Ps and Cs have been acquainted with fill in as a rule for the advertisers. Promoting blend encourages the advertisers to concentrate and endeavors the correct way with the goal that the item or administration they present isn't just of tremendous worth and use to the buyers however has enough extension in the market within the sight of comparative items or administrations to acquire the advertisers their proposed benefits from making it. The showcasing blend is of tremendous essentialness to the advertisers since it encourages them in the dynamic both before the dispatch or an item or administration and after it has been propelled. Advertisers use promoting blend displaying to accomplish this. â€Å"Marketing blend demonstrating is a factual examination that connects different factors, including advertising, deals exercises, tasks and outside elements, to changes in purchaser conduct, for example, securing, deals, income, and retention† (Brooks, 2011, p. 2). Showcasing blend model

Grand Canyon Essays - Quake, English-language Films, Films

Terrific Canyon The film Terrific Canyon includes numerous considerations and emotions. The film comprise of numerous characters, whose lives run in equal, and frequently contact one another, subsequent in some unexcepted occasions and connections. The incorporating topic of the films is that life, and the individuals who live those lives, figures out how to over come difficulty. The misfortune comes as sudden and unmeaning viciousness. We see the characters' lives abruptly punctuated by occasions over which they have no control, and which are aimlessly. However their lives, albeit incidentally lost course, keep up themselves and here and there become enhanced. The vulnerability of the human condition is made even all the more obvious by man's relationship to his condition. This is exemplified by The Fantastic Canyon, which moves wonder of one character specifically, and which, at the finish of the film, gives the background to the end scenes of dissimilar individuals meeting up. The film additionally has different subjects resound as under flows to the focal subjects portrayed previously. The different universes of the urban poor and rural rich are differentiated. These universes involve the equivalent existence, yet infrequently contact, aside from snapshots of stringing brutality and abandoned obliviousness. These pictures possess the initial scenes of the film. The road b-ball, played by ruined, downtown pre-adulthood and grown-ups, shows the destitution of ages caught in a lifestyle. An elderly person looks on through the steel fence at the ball court, showing that despair is all that one age offer the following. These scenes are shot in dark and white, without shade of life. These scenes are stood out from the vivid shots of the expert ball game, with cheering, well-off, overwhelmingly white group, and a field brimming with business premium and cash. The game is the same, however the universes that they are played in are unheard of to one another. A second sub topic of the film is the mistake of human relationship, however how they are given new expectation by new connections. We see the floundering marriage of Mack and Claire. The floating of Otis from his family to the road groups. The bombed endeavor of Mack to start and double-crossing undertaking with Lisa. These bombing connections are diverged from the delight of the new relationship among Claire and her received child, Simon and Jane, and Roberto with his new sweetheart. These are cutoff points of Lisa new relationship with a cop. What's more, Simon declares his adoration for Jane. A some relationship blur, others are fueled. Brutality is an exceeding topic in the film. Each character experiences a fierce scene, over which the individual in question has no control. The viciousness is of the exceptionally normal kind that happens ordinarily in the city. The brutality isn't continuously man's making. A gentle earth tremor is sufficient to instigate a coronary failure in one of the fringe characters. The respiratory failure, similar to the earth tremor itself, is surprising and not emotional. The earth shudder additionally connects to the subject of man's minor significance to nature, and the world in general, as it has existed for many years before humanity. The Grand Canyon thinks about the hardships of mankind, or people who make up that race. In general, this film neglects to convey all that it guarantees. It doesn't make me think and think about its substance, yet then a decent book would have done considerably more adequately. The film is excessively long and in the end lost my intrigue. The makers neglected to persuade me that they had anything significant to state. Rather, they were substance to indicate shades of significance. I would suggest the film, yet not to be paid attention to as it might want to be.

Things to Consider When Writing a Paper With Border Graphics

Things to Consider When Writing a Paper With Border GraphicsWhile it may seem as if the idea of writing a paper with border graphics is to take up precious space and increase the size of the paper, this is not necessarily the case. In fact, you can use border graphics to enhance the look of the paper and add important information to your paper. Here are several things to consider when creating a paper with border graphics.When it comes to writing paper with border graphics, one of the most important things to consider is the color scheme of the paper. The good news is that many papers now come with colors specifically for the purpose of making the border and graphics stand out. This is a good thing since a well-placed border or graphic can be used to add useful information to the paper.Another thing to consider is the type of font styles on the paper. While you can choose a standard font style for the border and graphics, fonts that are at the same level of quality can be used for th e paper. Since you want your paper to be able to highlight important information, there are some guidelines that you should follow to help you determine which font styles are right for the paper.It is also a good idea to make sure that the paper is sturdy. This is true whether you are using borders and graphics. Borders can help give your paper the appearance of being heavier than it really is, but this can also make the paper difficult to write on.While it may seem like border paper is a waste of space, this is not always the case. You can use borders as a means of increasing the size of the paper and the overall readability of the paper. This can be especially important when you are taking notes, as any misspelled words can be very difficult to read if they are larger than the paper.Finally, you want to make sure that you are ready to cut your paper to size. The reason this is important is because a lot of times, papers are folded differently. Therefore, you may find that cutting the paper to size is something that you do not want to do.If you happen to notice that you have a certain section of the paper that you are not sure about, it is wise to first take a piece of the paper to the printer. This is because there are often instructions that need to be followed in order to properly cut the paper to size. Remember, even the simplest paper with border should be cut to size before it is put into the printer.If you take these things into consideration, you will find that creating a paper with border graphics is much easier than you may think. While you do not want to take up valuable space, you can add a little something extra to your paper by using border graphics. For this reason, you will want to make sure that you prepare ahead of time so that you do not have to rush when you go to make the final cuts to get the best quality possible.

Workplace Motivation - 1770 Words

Motivational programs provided to employees can prove to be very useful tools to increase motivation from the employees, reduce employee turnover and help to maintain skilled and talented personnel. Strategies used to influence employee loyalty can be intrinsic motivation or extrinsic motivation. Intrinsic motivation is explained as ones personal incentive to engage in an activity for a feeling of personal satisfaction and accomplishment without expectation of external rewards or recognition. Whereas, extrinsic motivation is defined as using external incentives such as prizes, money or rewards to motivate an individual to complete a task or engage in an activity. Thus, this paper will first examine how various motivational strategies†¦show more content†¦The sales team was expected to handle increased responsibilities by implementing the objective to develop service and manage end-user accounts, solicit government bids and contracts, respond to requests for bids while servicing our larger accounts as well as servicing and phasing out the smaller accounts. This transition would require management to place a demand for increased productivity until the objectives were achieved. Sales team members would be expected to work longer hours during the week and come into the office on weekends in order to handle and complete their paperwork and use the regular business hours for selling time. However, once the objectives were successfully attained the outcome would result in returning to the standard work hours, more profitability for the company and larger paychecks, commissions and bonuses for the salespeople. Management also asked us for ou r suggested approaches to achieve the goal. We were also asked for our opinions, concerns and feedback regarding the objectives. Initially, the sales team reacted with fervor, enthusiasm, and excitement to be asked to spearhead the transition and to be a part of the companys changing history. However, aside from me, no one made any attempts to implement the change. Instead, my team mates became adamant, disagreeable, and inflexible to the need for increased productivity, increased responsibilities and increased work hours; they preferred that the company remain at status quo.Show MoreRelatedMotivation in The Workplace1771 Words   |  8 Pagesrequirements of their job, but are experiencing shortcomings in doing so, many times it is believed that worker motivation may be the root of the problem (Laird 95). What, though, is work motivation? According to Laird (2006), â€Å"motivation is a fundamental component of performance â€Å" and â€Å"is the reason that someone chooses to do some things and chooses not to do others†. In other words, work motivation is what energizes workers to the level of ou tput required to fulfill a task, directs their energy towardsRead MoreThe Effect Of Motivation On The Workplace759 Words   |  4 PagesThe topic in the workplace that I have chosen to discuss is that of motivation in the workplace. Problems of motivation can cause performance issues, which cost businesses thousands of dollars each year (Nordmeyer). Low motivation delays employees from completing their work and causes many mistakes made within the workplace (Nordmeyer). The definition of motivation is the processes that account for an individual’s intensity, direction, as well as persistence of effort, towards attaining a goal (RobbinsRead MoreEmployee Motivation in the Workplace1504 Words   |  6 PagesJohn Honore (2009), James Lindner (1998), and an article by Fred Herrera (2002). All three articles discussed the topic of employee motivation in the workplace. The authors examined several motivational theories and put forward their ideas on the concepts and application of motivational techniques. The authors’ work provides insight into the psychology of motivation and the different factors and theories that affect it. My conclusion is in line with the authors’, motivated employees are needed forRead MoreWorkplace Motivation Essay1169 Words   |  5 Pagesneed to motivation because this works want to get high quality .However, there are some problems which face so many people during the motivation . So there are a lot of theories appeared to help people to get the best motivation. What is the motivation .To reply this question that means you can understand the motivation also you can know how do you deal with problem motivation. There are a lot of definitions for motivation some people make briefly definition for motivation ,thatRead MoreMotivation in the Workplace Essay1193 Words   |  5 Pagesto and if they do not receive what they deserve the situation may board on injustice. Unfortunately in today’s society justice and appreciation are not given out to all those deserving (Pinder, 1998). A major problem to address is how to keep the motivation level high in a company when the employees do not feel appreciated. The Equity Theory touches on the effects these situations have on the employee’s motivational level. In society today employees are constantly comparing how they are treated comparedRead MoreEmployee Motivation in the Workplace1413 Words   |  6 Pagesproduct and or quality is of the same caliber. The key to an employee performance is motivation. The expression, you can lead a horse to water but you cannot force it to drink water, can be seen within the human race. The purpose of this paper is to discuss motivation in the workplace. To have a successful company, employee must be motivated enough to work and get the job done. One way have success in the workplace is to define the morale and motivate employees. The human resource department orRead MoreAchieving Motivation At The Workplace1177 Words   |  5 PagesQuestion: 1. What is the best way to achieve motivation at work? Explain your answer with reference to relevant literature and examples. Problem Statement: Achieving motivation at the workplace is extremely important as the desire for workers to perform more efficiently and higher in terms of quality can directly influence the overall performance of a company (Ridgeway, 1982). Thus, discovering the best way to achieve motivation at work is a very necessary topic to be discussed. However, the definitionRead More Motivation In The Workplace Essays1605 Words   |  7 Pages Motivation in the workplace is one of the major concerns that managers face when trying to encourage their employees to work harder and do what is expected of them on a day-to-day basis. According to Organizational Behavior by John R. Schermerhorn, James G. Hunt and Richard N. Osborn the definition of motivation is the individual forces that account for the direction, level, and persistence of a persons effort expended at work. They go on to say that motivation is a key concern in firmsRead MoreThe Effects Of Motivation On Motivation Within The Workplace1001 Words   |  5 PagesMotivation is necessary for employees to grow and stay satisfied with their jobs and their current employer. Motivation is a driving factor that leads people to work harder, produce higher quality work, and contributing to the factor of overall satisfaction, which leads to better employee retention. Everyone is unique, with their own set of unique values and ideas. To be successful in instilling motivation within a company there has to be multiple strategies in place to reach each individual. ARead MoreMotivation in the Workplace Essay1781 Words   |  8 PagesMotivation is a very broad term that is discussed in a variety of settings. There is the motivation to perform in a business setting, the motivation to perform on the field of competition, the motivation to provide for friends and family, and the motivation to accomplish goals that have been set. These are all various motivations that any one person can be involved with at any time. According to Maslow, motivation always exists within a person and in various forms, â€Å"...motivation is constant, never

Disparity and Discrimination Essay - 790 Words

Many different situations occur within the criminal justice system. The situations that will be discussed in this essay are Pseudospeciation, bigotry vs. racism, hegemony, social construction, and disparity vs. discrimination. There will be definition on these terms. After defining the all terms, I will apply these terms to the criminal justice system using examples to illustrate the understanding of the definitions. Pseudospeciation Pseudospeciation begins with the fact that cultural differences cause humans to separate into different social groups, with different language, dress, customs, ect. Erik Erikson was known as the first person to use this term in 1966 explaining the inhumanity of human groups and human subgroups. For†¦show more content†¦They look inside his car and ask him for license and registration. â€Å"The police stop blacks and Latinos at rates that are much higher than whites. In New York City, where people of color make up about half of the population, 80% of the NYPD stops were of blacks and Latinos. When whites were stopped, only 8% were frisked. When blacks and Latinos are stopped 85% were frisked according to information provided by the NYPD. The same is true most other places as well. In a California study, the ACLU found blacks are three times more likely to be stopped than whites† (Quigley, 2012, Fourteen Examples of Racism in Criminal Justice System). Hegemony Felluga, (2011) â€Å"Hegemony is the processes by which dominant culture maintains its dominant position† (Hegemony). For example, a leader who was able to have control over a group of people might be referred to as hegemony. To keep the populations as a whole form rebelling against leadership hegemony has to have the support from at least one dominate class of people. Disparity vs. Discrimination Disparity in the criminal justice system refers to inequity of arrest and sentencing for certain groups of people. Most of the time it is refers to racial and ethnic disparity while discrimination can be defined as a prejudice. There is a difference in disparity however; the difference does not mean discrimination. For example, A person is arrested for burglary because of the person past crime history, and because this personShow MoreRelated Disparity and Discrimination Essay example836 Words   |  4 PagesDisparity and Discrimination According to Webster’s Dictionary, the proper definition for discrimination is: 1 a : the act of discriminating b : the process by which two stimuli differing in some aspect are responded to differently 2 : the quality or power of finely distinguishing 3 a : the act, practice, or an instance of discriminating categorically rather than individually b : prejudiced or prejudicial outlook, action, or treatment (Webster’s dictionary). Discrimination has been aroundRead MoreRace, Capital Punishment, And The Cost Of Murder884 Words   |  4 PagesThis essay will critique â€Å"Race, Capital Punishment, and the Cost of Murder† by M. Cholbi. The critique will discuss and point out some unnecessary concepts and flaws in the author’s argument along with logical fallacies. The author appeals for a moratorium among capital punishment due to racial disparities. This essay will analyze the author’s paper on the subject of race and capital punishment. The subject of capital punishment is controversial, as some citizens believe capital punishment is unconstitutionalRead MoreThe Issue Of Racial Discrimination985 Words   |  4 PagesThere is a rainbow of issues that the United States judicial system has when it comes to racial discrimination. However, the most costly and the most disheartening of these issues is racial discrimination in the death sentencing process. The death penalty is a hot button top ic in the United States. It has always had its critics and has always had its issues. However, the issue of racial discrimination is the most dangerous issue inherent in the death penalty because there is another human being onRead MoreTheories of Intersectionality and Oppression1238 Words   |  5 PagesThe concept that all oppressions are inherently linked underlies the theory of intersectionality that implies interactions of multiple systems of oppression, discrimination, and exclusion. Although we have been exposed to an extraordinarily wide variety of literature throughout the semester, with various standpoints, from very different regions of the world– the one unique concept in which they share is this underlying theme of intersectionality. In their own way, each author points out that we mustRead MoreThe Effects Of Racial Discrimination On Brazil s Situation By Disproving The Idea That It Is A Racial Democracy1603 Words   |  7 PagesWriter’s Statement In my writing, I wanted to portray the negative effects of racial discrimination while also criticizing Brazil’s situation by disproving the idea that it is a ‘racial democracy’. Furthermore, through the use of Brazil, I also wanted to bring awareness to the inequality that is present not only in Brazil, but also in the entire world, potentially even making a call for action. To do this, I decided to focus mainly on using statistics to clearly demonstrate this inequality, appealingRead MoreWomen in Business Essay925 Words   |  4 Pagesfew individuals ever get to their targeted career position. How many of those in leadership positions are women? How many of them men? Generally the few who navigate their way to the top have learned to read their maps, but there is a surprising disparity as to who makes it and who doesnt. People in leadership positions face overwhelming challenges to get to their positions. Not surprisingly the ones who make it to the top are predominately men, yet its even more of a challenge if youre a womenRead MoreThe New Immigrant Worker : The Effect Of Skin Color And Height, By Joni Hersch Essay1491 Words   |  6 PagesFrom evidence based practice, it has been proven that racism and discrimination is evident in our society. As defined by Webster’s Dictionary, â€Å"racism is the poor treatment or violence against people because of their race; and discrimination is the unfairly treatment of a person or group of people differently from other people or groups of people† (Merriam Webster, 2015). When immigrants settle into America, they are pursuing happiness, sovereignty and a new beginning. However, for count less immigrantsRead MoreThe Social Equity Of Human Capital, Employment Discrimination946 Words   |  4 Pagesbarriers to communicate effectively is common for immigrants. Additionally, immigrants language barriers may expose them to adverse social effects such as employment discrimination, inability to attain access to health care and emotion strains. Therefore this essay will examine the social equity of human capital, employment discrimination, limited access to health care and the emotional impacts when subjected to bullying. Immigrants who lack competence in English suffer disproportionately from unemploymentRead MoreThe Longest War Rebecca Solnit Analysis882 Words   |  4 PagesWriter and activist, Rebecca Solnit, addresses the issues of gender inequalities and violence against women in her essay â€Å"The Longest War.† Solnit’s purpose is to shed a light onto the inequitable and often detrimental treatment of women, and to emphasize the need for change. She utilizes a compelling, matter-of-fact tone to optimize the effect her words will have on her readers, both male and female. â€Å"The Longest War† by Rebecca Solnit employs the rhetorical strategies of substance and context toRead MoreThis Brief Essay Studied The Uninsured And The Health Care1602 Words   |  7 PagesThis brief essay studied the uninsured and the health care disparities they face. Essential Affordable Care Act provisions and their effects were studied. Critical factors affecting the health care of the uninsur ed were identified; these included race, ethnicity, income, socioeconomic status, culture, language and income. Several research studies concluded that while access to health care has improved, the quality of this care has not improved for the uninsured. Although the number of uninsured has

Concert Report Essay - 454 Words

On June seventh at eight o’clock pm I attended a concert at Beneroya Hall. The concert was part of the Masterpiece series, performed by the Seattle Symphony and conducted by Hermann Michael; also including a special performance by the pianist Hà ©là ¨ne Grimaud. The performance included four pieces, two by Ludwig Van Beethoven, one by Maurice Ravel, and the last was by Richard Strauss. The two pieces by Beethoven were; Overture to The Construction of The House, and piano Concerto No. 4 in g major, Op. 58. The piece by Ravel was Pavane for a Dead Princess. Finally the last by Strauss was Death and Transfiguration. I truly enjoy going to the symphony, the music is quite a bit better than on any type of recording I have ever heard. The segment†¦show more content†¦She was so into the music, swaying around almost dancing over the keys. I’m not even sure if her eyes were open half the time. She just made the show. I also found out that I still have a lot to learn about music, because well after intermission it was enounced that there would be no break between the last two pieces. The last two pieces sounded a lot alike and I never noticed a real break between the two so I’m not sure when the Death and Transfiguration started and when Pavane for a Dead Princess ended. There must be a lot of differences between the two I just never could distinguish what they were. I will have to spend the rest of my life learning about music that no one else I know likes, and just go to concerts alone, and occasionally tune my radio to KING Fm. But that’s ok I will look forward to the challenge. During Intermission I’ll just have to strike up conversations about the pieces that were played in the lobby and in the line of the ladies restroom. (I think I figured it out, what you ask did I figure out, well the piece Overture to The Construction of The House Op. 124, what I’m referring to. I’m pretty sure that it was written about the time that the House of Lords in London was being rebuilt. Something about a devastating fire and then a huge design and construction competition over the new rebuild of The House. I even saw one of the designs on the Antique Road Show; it was a huge highly detailed painting that would completely cover aShow MoreRelatedConcert Report : Concert 753 Words   |  4 PagesMusic 21 Concert Report I went to a chamber music concert called Attravereso il Mare, on October 17 at 8 pm at Boston Court located in Pasadena. This project performs Italian-American songs which represent the Italian-American culture. My friend and I arrived 1 hour early, and people kept coming. Most of them are family and friends, and only few of them were coming alone, but they all had more concert experience than me because this was my first time attending any kind of concert. This concert was inRead MoreConcert Report On Music Concert1143 Words   |  5 PagesName Music32 Concert Report Professor Name 2015.6.2 Music Concert Report On Sunday, May10 2015, a concert was held in The Broad Stage. The concert was played by Santa Monica College Symphony Orchestra, whose conductor is Dr. James Martin. For this concert, I would identify myself as a referential listener at this concert. I say this becauseRead MoreConcert Report1222 Words   |  5 PagesSleeping Beauty Lauren Lehman On April 21, 2014 I watched the online performance of Sleeping Beauty performed by the Jacobs School of Music at the Musical Arts Center in Indianapolis. I have never personally been to the Musical Arts Center, but from the online streamed video, the place looks magnificently huge and phenomenal. The stage was absolutely stunning. It was big, vibrant, and breathtaking. It made it look as if you actually went back in time and were a part of the performance. TheRead MoreConcert Report690 Words   |  3 PagesThe concert that I attended was the Euclid quartet at the first Presbyterian Church. The church itself wasn’t very big but there was a lot of people there and it made it really hard to find a parking space. On the inside the church looked like any ordinary chapel. The large amount of people that were there were dressed very nice and once again I was under dressed. I did however notice more students at this one than I did at BVSO and they were also underdressed which made me feel better. The performersRead MoreConcert Report : Concert At Duke University Essay1128 Words   |  5 PagesConcert Report The concert that I attended took place inside Nelson Music Room at Duke University. The room was on the smaller side but had balconies for people to sit so they could watch the performance from up high. The floors were carpeted and they had theater seats that folded back when the seats were done being used. The music room had a wooden stage towards the font-center of the room and the room itself was located on the bottom floor of the building. Most of the audience consisted of familiesRead MoreJazz History Concert Report On The Concert1638 Words   |  7 PagesJazz History Concert Report The date of the concert was October 5, 2016 and the title of the concert is â€Å"Experimental Improvisation with: Kjell Nordeson Peter Kuhn†. The concert was performed in Mesa College Music building. Peter Kuhn had three instruments with him a bass clarinet, saxophone, and a Bb Clarinet. He used the bass clarinet and the saxophone during his first piece, and the clarinet on the second piece. Kjell Nordeson was on the drum but had a lot of instruments with him. SometimesRead MoreConcert Report : Concert At Hostel Pangea970 Words   |  4 PagesConcert Report #1 Last Saturday I attended a small concert in Tijuana, Mexico. I went to a Jaeng Band concert at Hostel Pangea. Hostel Pangea is a small coffee and bar place located in Tijuana. It hosts events and workshops for all ages. It was not what I expected, since it was my first time in a punk/rock concert. I actually thought I would feel very uncomfortable and out of place, but not, it was a very friendly place, and all the people there were very nice and outgoing. It was a great experienceRead More Concert Report Essay1073 Words   |  5 Pagesthis concert report I chose to go to a performance of student composers held at the Kimball Recital Hall. I chose this one because I wanted to see some of the talent that my peers have in the music realm, and also it was one of the only concerts I have been able to attend because I usually work at night. It was impressive to hear pieces composed by students. I cannot imagine creating something as complex as a musical composition, much less actually performing it, so this aspect of the concert wasRead MoreConcert Report Essay594 Words   |  3 PagesSpreckles Organ Society’s Organ Concert Dr. Carol Williams’s organ plays were just fantastic. Despite the fact that seeing the instrument called, â€Å"organ† was my first time, it was pretty impressive how that instrument worked. All the pedals and the three layers of keyboards were just as complicated as a calculus math problem. The concert was played at the Spreckels Organ Pavilion at Balboa Park. The surrounding was not too bad. Although the concert day was Sunday, it was quite crowded. BesidesRead Moreconcert report Essay1388 Words   |  6 Pagesï » ¿McKenzie Maxwell Professor McDaniels MUSI 1306-303 22 October 2014 Concert Report One: Marion Anderson String Quartet Concert I chose the genre string quartet and attended a concert at First Presbyterian church on October 19th, 2014. Because of its location the sanctuary where the concert took place had many stained glass windows. It was marvelous and in my opinion well suited the feel of classical music. The audience was very responsive and attentive. They applauded when the musicians appeared

Managing Motivation in a Difficult Economy free essay sample

â€Å"Organizational Behaviorâ€Å" Case Study â€Å"Managing Motivation in a Difficult Economy† Question 1: Based on the five management systems introduced by Claussen, the dependent and independent variables are as follows: Independent Variable * Age * Tenure * Management style * Area * Job satisfaction Dependent Variable * Turnover rate * Sales Profit * Employees productivity| From above it can be noticed that there are different independent variables that affect the dependent variables.Age has an impact on the turnover rate, sales and productivity; it has been perceived that older employees are more experienced, can provide better feedback, have a strong work ethic, commitment to quality, lower rate of absence, and are generally more satisfied of their work. But at the same time they lack flexibility and resistance to new technology. Tenure is positively related to both productivity and job satisfaction and negatively related to turnover and absente eism; when age and tenure are treated separately, tenure is considered a more stable consistent predictor of job satisfaction than age. We will write a custom essay sample on Managing Motivation in a Difficult Economy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Management Style has also an impact on our dependent variables, the more the employees feel engaged, empowered, participate in decision making (even if it is an indirect participation), and the more management is open, fair, transparent, supportive, shares information and provides clear communication messages, interacts with staff; the more the employees are satisfied with their jobs which will eventually lead to less turnover and more productivity. In addition to above Area as an independent variable contributes to the dependent variables; urban areas are most likely to have a younger force on average, whereas rural areas the workforce is older in average. Job satisfaction, could be considered either a dependent or an independent variable depending on the hypothesis. In our case we are considering job satisfaction as an independent variable based on the statement â€Å"increases in job satisfaction lead to reduced turnover and increase in productivity†.Question 4: a. Although program V has been selected by the majority of stores (87) followed by program I (83 stores), but still this does not influence our conclusion on the effectiveness of the five introduced programs, the more important factors that need to be taken into consideration are the average turnover and profit. When looking at the average turnover rate, program IV scored the lowest turnover rate 17%, followed by program V (scored 21%).Whereas when comparing t he weekly profit per month, Program V scored the highest profit $14,000, followed by program IV $ 13,000. Despite the fact that the monthly staff time cost for program V ($2,750) was much higher than the one related to program I, II and III, still program V managed to retain the highest net profit as shown in the below chart . B. Enabling Mangers to select their specific program, makes them feel more involved, engaged and participating in decision making which are considered as important elements for any job satisfaction.On the other hand managers may have different objectives views (bias) that could affect the intended results. If only one program has been chosen a clearer analysis could have been conducted, as for the current case the different variables are causing different results. C. Randomly assigning different conditions to the stores will omit any bias caused by managers due to their way of thinking that sometimes is not in line with their employees’ perspectives, benefits, etc†¦Question 5: The changing nature of the workforce at Morgan-Moe’s drug stores is known as Workforce diversity which addresses differences among people within countries. To work effectively with employees from different cultures, management needs to understand how their culture, geography, and religion have shaped them and how to adopt management style to their differences.To capitalize on diversity, comprehensive workforce programs needs to be implemented; such programs teach managers the legal framework for equal employment opportunity, how a diversity workforce will be better able to serve a diverse market of customers and clients, and they foster personal development practices that brings out the skills and abilities of all workers, acknowledging how differences in perspective can be a valuable ways to improve performance for everyone.Due to the Changing nature of the economy and the economic pressure management needs to focus more on issues like stress, decision making and coping. In the goods times understanding how to reward, satisfy, and retain employees was at a premium. The participation of a more experienced workforce helps these programs as it is associated with knowledge, better judgment, wisdom, lower rate of absence and a higher performance quality.The introduced programs might work differently in countries that are not doing so poorly, especially the programs related to meeting with employees and brainstorming as employees will have time to meet and discuss their performances and ways to improve, whereas if there is lack of staff they will be focusing more on keeping the stores running and leaving meetings and brainstorming sessions for management That’s what management is for as indicated by one of the store managers.

Ethnic Diversity Essays - Social Inequality,

Ethnic Diversity Affirmative action can be defined as action taken to compensate for past unfairness in the education of minorities. The current system of affirmative action allows universities to admit applicants from certain ethnic and minority groups with lower credentials. The main purpose of affirmative action is to produce a diverse campus population that is comparable to today's society. The use of race as a facto by which someone is admitted to college in the long run will compromise the quality of the university. Implicating affirmative action to solve the problem of diversity on today's campuses has lead to the creation of problems. The discrimination against Caucasian and Asian American students a long with the toleration of lower quality work produced by African American students and other minority students is an example of the problems caused by Affirmative Action. Although affirmative action intends to do good, lowering the standards by which certain racial groups are admitted to colleg e is not the way to solve the problem of diversity in America's universities. The condition of America's public schools is directly responsible for the poor academic achievement of minority children. Instead of addressing educational discrepancies caused by poverty and discrimination, we are merely covering them up and pretending they do not exist, and allowing ourselves to avoid what it takes to make a dent in them--augmenting Head Start, improving high schools and spending more equally among schools (Jacoby 36). The implication of racial preference has given high schools permission to replace the tradition of achievement with a culture of entitlement. The feeling of the absence of enthusiasm for achievement is illustrated by John O'Sulllivan editor of the National Review hen he said, Restoring high standards in high school will take time; but it will not even begin until the corrupting influence of racial preference is removed. By not admitting under qualified minority students to America's premier universities, for example Stanford, hey have not been sent to exile. There are an enormous amount of top quality schools which they can attend and still achieve their dreams. Students admitted under the affirmative action plan are accepted with SAT scores 200 to 300 points lower than that of their Asian American and Caucasian competitors. The undergraduate admission process at the university of California at Los Angles is based on two standards. These standards are academic rating which are test scores and grades second are the supplemental ratings. These sees the students socioeconomic or educational disadvantages. UCLA then ranked each perspective student from 1, the highest, to 6, the lowest. UCLA accepts 40 to 60 percent of their students strictly on academic premise, but they do not achieve desirable diversity with theses students. The second group of students accepted contains those whose combine academic and supplemental rating give them an overall high sco re. In this group students with a low academic and high supplemental rating could till be acceptor. Of the 6,801 students accepted on their academic criteria lone, only 77 or about 1 percent were African American. Of Asian American and Caucasian students 81 percent had an academic rankings of one or two. For the African American and Mexican applicants less than 13 percent of those admitted had an academic rankings of 1 or 2. UCLA is significantly lowering the standards by which they are accepting minorities in order to achieve diversity. It is ludicrous to try to establish racial report nationalism in university entrance as a test of a system's excellence. The most important thing is the number of students who graduate with good marks. Once admitted, the performance among affirmative action students and other students differs. Among white and Asian American students, at lest 80 percent of them graduate within 5 years. Less than half of the enrolled African American students graduate in that amount of time. In the class of 1990 admitted at UCLA, the average Caucasian grade was just above a B while the African American average was just above a C. It is unreasonable to think that the students admitted through affirmative action will be bel to produce the same quality work that the better qualified students can. Studies done at the department of education how that Hispanics will leave college early

Ethical Considerations in Respect of Advertising, Sales Promotion, Pricing, Product Packaging and Obsolescence Essay Example

Ethical Considerations in Respect of Advertising, Sales Promotion, Pricing, Product Packaging and Obsolescence Essay Example Ethical Considerations in Respect of Advertising, Sales Promotion, Pricing, Product Packaging and Obsolescence Paper Ethical Considerations in Respect of Advertising, Sales Promotion, Pricing, Product Packaging and Obsolescence Paper Assignment: Ethical considerations in respect of advertising, sales promotion, pricing, product packaging and obsolescence. 2011 Introduction Ethics is concerned with what is right and what is wrong. Ethics relate to moral evaluations of decisions and actions as right or wrong on the basis of commonly accepted principles of behaviour (Dibb et. al. , 1997), in other words, ethics are the moral principles and values that govern the actions or/and decisions of an individual or group. They serve as guidelines on how to act rightly and justly when faced with moral dilemmas. Sometimes the line between what is considered ethical and unethical is difficult to distinguish since what is right and wrong differs depending on such factors as nationality, culture, sex etc. Ethics is individually defined and may vary from one person to another. Many people wrongly assume that only actions that violate laws are considered unethical. Some activities can be unethical even though no laws are violated, for example, it can be considered as unethical activity for companies to aggressively promote unhealthy food to children though such promotional practices are generally in the world not viewed as illegal. It is believed that good marketing is ethical marketing. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behaviour, and practice in the organization. While the most basic ethical principles have been codified as laws and regulations to conform to the standards of society, marketing ethics goes beyond legal and regulatory issues. Ethical marketing practices and principles are the main that establish trust, which will help to gain and maintain the reputation of the company and to build long-term marketing relationships. The purpose of this assignment is to define and explain ethical marketing considerations in respect of advertising, sales promotions, product quality, packaging, obsolescence, pricing and consumer manipulation. Promotion and advertising Some marketing activities may create ethical issues, for example, false, misleading and negative advertising, manipulative or deceptive sales promotions etc. An ethical issue is an identifiable problem, situation or opportunity requiring an individual or organisation to choose from among several actions that must be evaluated as right or wrong, ethical or unethical. Any time any marketing activity causes customers to feel deceived, manipulated or cheated, a marketing ethical issue exists, regardless on the legality of that activity (Dibb et. al. , 1997). The visibility of advertising, coupled with its role as persuasive communication, results in it being the area of marketing most affected by ethical issues. The major ethical issues in advertising and sales promotion are their misleading or deceptive aspects and the social harm attributed to advertising. Unethical actions in advertising can destroy the trust that customers have in the company. First to mention is false, deceptive or misleading advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use legal regulations to control false, deceptive or misleading advertising. An advertisement is deceptive if there is a representation, omission or practice that is likely to mislead consumers in a material way – and is therefore ethically wrong. Advertisers must be able to substantiate claims about product performance. Second to mention is advertising that involves ambiguous statement – statements using words so weak that the viewer, reader or listener must infer advertisers’ intended messages (Dibb et. al. , 1997). Third to mention is advertising that involves violence, profanity and propaganda of sex. Fourth to mention is attack advertisements that unfairly denigrate competitors, so called negative advertising. In negative advertising, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. Sales promotion Personal selling as a type of sales promotions is to be mentioned regarding ethical issues, because some consumers may perceive salespeople as an unethical when persuading and pressing to purchase the products that they neither need nor want, so called high-pressure selling. A common problem in personal selling is judging about what types of sales activities are acceptable and what are not. Although most sales people are ethical, some do engage in questionable actions, such as aggressive and manipulative tactics, or not telling the customers the truth about the product, or making customers to believe that they will get more value than they actually do. Deceptive or misleading promotion â€Å"includes practices such as overstating the products’ features or performance, luring the customers to the store for a bargain that is out of stock, or running rigged contests† (Kotler et. l. , 2002). Pricing Ethical pricing means such type of pricing so as to avoid taking undue advantage of the highly price-inelastic demand for a product (Schoell, 1990). Price fixing (bid rigging), predatory pricing (dumping), failure to disclose the full price associated with a purchase, price discrimination, price skimming, price cartels and price wars are typical ethical issues in pricing policies. Most of the pricing policies mentioned above are illegal. The emotional and subjective nature of price creates many situations in which misunderstandings between the seller and buyer cause ethical problems. Marketers have the right to price their products so that they earn a reasonable profit, but ethical issues may crop up when company seeks to ear high profits at the expense of its customers. (Dibb et. al. , 1997). Product packaging Deceptive packaging includes exaggerating package contents through subtle design, not filling the package to the top, using misleading labelling, or describing size in the misleading terms (Kotler et. l. , 2002). Product obsolescence Product obsolescence can be planned and functional, planned obsolescence means a strategy of causing products to become obsolete before they actually need replacement (for example, electronics, fashion and computer industry) (Kotler et. al. , 2002), but functional obsolescence occurs when technological breakthroughs render an existing product out-of-date. Three types of planned obsolescence exist: postponed, internationally designed and fashion or style. Postponed obsolescence means holding back and adding product improvements until present inventories run out or demand falls out sharply. Internationally designed obsolescence involves designing a product, or a critical part, to wear out within a given period of time. Fashion or style obsolescence is psychological – new model cars make last year’s models obsolete (Schoell, 1990). References: Dibb, S. , Simkin, L. , Pride, W. M. , Ferrell, O. C. (1997), Marketing, Concepts and strategies, Third European edition, Houghton Mifflin Company, U. S. A, pp. 738-49. Kotler, P. , Armstrong, G. , Saunders, J. , Wong, V. (2002), Principles of marketing, Third European edition, Pearson Education Limited, Edinburgh, England, pp. 43-68. Schoell, W. F. , Guiltinan, J. P. (1990), Marketing contemporary concepts and practices, Fourth edition, Allyn anb Bacon, Massachusetts, pp. 27-29, 60-64, 313, 649.

Oil and the U.S. economy Assignment Example | Topics and Well Written Essays - 750 words

Oil and the U.S. economy - Assignment Example The US remains very dependent on these foreign oil reserves for its functioning economy which leaves us helpless to disruption. The US consumes more than 25% of the world’s oil and this is going up by 2% every year; 57% of this oil being consumed is imported from Canada, Saudi Arabia, Venezuela, and Mexico (Churchill). What this means is the US is built around the use of oil for cheap, reliable energy. The US economy, from its most basic consumer base, cannot survive without it for very long. Despite the US’s clear dependence on foreign oil the US is less dependent on this oil as it was in 1973 and 1980. According to the New York Times, â€Å"the energy used for each dollar of gross domestic product in 1980 was almost 70 percent greater than it is today. While we have collectively wrung our hands over the decline of manufacturing in the country, it has also reduced the relationship between energy prices and growth† (Goolsbee). The US commuter is more dependent than ever though. People live farther from their work and drive more. Because fuel efficiency standards in the US stopped going up in 1990, fuel inefficiency creates a higher demand among US commuter for oil to fill their tanks. When oil prices go up dramatically like in summer of 2008 the US commuter was forced to make difficult choices, and the economy scaled back because the consumer was left in shock by such high prices. This oil shock was right before the economic downturn (Panzner). On the stock market commodity prices and stock prices have an interesting relationship. When commodities go down in value, stocks usually go up in value (Mitchell). This relationship causes some people to look at oil prices in relation to the US economy as a whole when thinking about where the US economy will be going. Oil prices are a big commodity that many analysts look at, and if oil prices change, commodities in general change. This is because oil

Are American cultural myths just that--Myths Research Paper

Are American cultural myths just that--Myths - Research Paper Example This myth can be traced back to the origin of America. However, in today’s scenario, how much this myth still holds true today will be considered in this paper. America originated to provide opportunities to its entrants; however, it has not fulfilled its promise to its full extent. This fact cannot be denied that America accommodated all who entered its territories but the resident will see progress and success is not wholly true. Franklin Benjamin, in his article, â€Å"America as the Land of Opportunity† (1751), explains that America was a new land, which had space for many entrants and offered people with their bright futures. The land was very accommodative and the level of people’s profession increased with their struggle in the profession as Franklin Benjamin (1751) informs that America was a place, â€Å"where no Man continues long a Laborer for others, but gets a Plantation of his own, no Man continues long a Journeyman to a Trade but goes among those n ew Settlers, and set up for himself† and so on. Every person who entered the new land had an opportunity to see himself and his family prosperous and successful. American dream is an interrelated term with the myth of America as a land of opportunity. ... There was chance for one’s family to receive better educational, health and other facilities. The American dream allowed the new settlers to enjoy their lives the way they liked. They were given all the opportunities to lead a happy life with all the facilities that they required. There were no restrictions for the new settlers in terms of exercising their religious practices, promoting their cultures and making use of their own languages due to which, America is a multicultural country today where we can find people from diverse cultures all over the world (Cullen 126). This provides the original definition of America as a land of opportunity. Eighteenth century saw the early settlers in America while with the passage of time, people from different nations came for settling purposes to America (Brueggmann 51). These people also showed interest towards transforming their luck. They had high rated ideas about their future success and development. America as a new land offered i ts dwellers with all the chances that it could provide. However, when people assembled in America to a large extent, they faced the same deprivations as others faced in their own countries. Pete Davis (2009) explains about America’s being a land of opportunity as an image that is incorrectly built as he informs that other nations provide better facilities to their residents in terms of mobility as compared to America. People are not able to transform their status altogether because of economic problems that shift from one generation to other. According to Pete Davis (2009), â€Å"if you're born poor in America, you're likely to remain poor† because

Therapies Approaches Essay Example for Free

Therapies Approaches Essay What are the major strengths and weaknesses of the following approaches to therapy? (A) Psychoanalysis: The main goal of psychoanalysis is to resolve internal conflicts that lead to emotional suffering. Traditional psychoanalysis called for three to five therapy sessions a week, however, treatment may still go on for years for the sake of increasing the application and the accuracy of the analysis of the behavioral development of the clients attended with through the said therapy. Today through the application of the new approaches of psychology, the said therapy has already been briefed to be able to give ample and accurate solutions to issues that clients are supposed to take into consideration. This therapy is then noted for its capability to analyze the different factors that contribute to the situations that clients are primarily involved with. However, with the lengthened way of applying the process, finding solutions becomes less applicative in this manner of psychological approach. (B) Person-centered therapy: Individual-focused, this is the characteristic of this particular approach. Since it is individual, the subject becomes more concise and much easier to identify. Having to deal with the issue through the singularity of the subject actually notes the possibility of being more specific with the solutions that are formulated along the application of the therapy. However, being individually centered makes the approach less broad. (C) Behavior therapy: Behavior centered therapy incites the importance of approaching the problem through knowing who and how the person or the client is dealing with the situations that he is facing in life. Through this therapy, the examination of the situation shall be based on the ideal character of the person being dealt with. This makes the process of understanding the problem more accurate and more efficient. (D) Cognitive therapy: This therapy actually notes the process of using the attitudes and reactions of the clients to be able to create the most possible solution available for the problem to be answered. Considerably, cognitive therapy is actually an approach that estimates the specific manner by which people react to the different issues that they deal with everyday. Although effective in many ways, it is indeed noticeable how this particular therapy is subjected to some issues since people change every now and then. (E) Drug therapy: Medication may not be as effective as expected all the time. At some point, this process may even result to a more complicated problem that could be due to overdose. Although helpful, too many limitations should be considered in pursuing this particular approach in psychological therapy. References: Samuel E. Wood, Ellen Green Wood, and Denise Boyd. (2007). Mastering the World of Psychology (3rd Edition) (MyPsychLab Series). Allyn Bacon; 3 edition.

Angry and Ignorant: Ode on a Distant Prospect of Eton College Essay

â€Å"Ignorance is bliss†. The line from Thomas Gray’s poem, Ode on a Distant Prospect of Eton College, published in 1747, has lasted throughout the ages due to its omnipresent applicableness. This is especially seen in the public’s view on war before World War II. Before pictures and news reports from the World Wars were publicized, the United States home front did not see a problem with going to war. All they had heard from the war was propagandize success. However, some people, like poets Carl Sandburg and Nan Braymer, knew the true brutality of war. In Buttons and Five Day Requiem for Vietnam, Sandburg and Braymer both use aggressive diction and imagery to portray different themes; Buttons creates a theme that people are often ignorant to things that are unpleasant, and Five Day Requiem for Vietnam creates a theme that loss of control can lead to anger. The aggressive diction in Buttons reflects the attitude towards war during World War I. In this time, pictures and information about the brutality of war were just getting out to the public, but most did not pay attention. Sandburg says the buttons, which represented the soldiers, were â€Å"shoved† around the map, showing that people were ignorant to the trials of war. If the people at home knew what the soldiers were going through for them, they would be more considerate to the buttons. Even the way the map was â€Å"slammed† up onto the board outside the newspaper stand was not showing it the recognition and respect it deserves. Because the people did not understand the unpleasant happenings of World War I, they did not show proper respect to the map and the buttons. Likewise, Braymer uses aggressive diction in Five Day Requiem for Vietnam to express the anger that the fighting soldie... ... devices of imagery and aggressive diction, Sandburg and Braymer both create different themes. Sandburg uses the devices to convey that people are often ignorant to that which is unpleasant to hear, and Braymer conveys the theme that loss of control can lead to anger. Even though the poems were written about World War I and Vietnam, the themes created are still seen in human nature today. There is always a problem that people choose to ignore instead of working to improve, and there will always be people lashing out due to manipulation. This reveals how, even with societal developments, human nature will never really change. Works Cited "Carl Sandburg Poems - Buttons." Carl Sandburg Poems - Buttons. Andyy Barr Productions, 1998. Web. 04 Nov. 2013. "Voices Education Project." Nan Braymer: Five Day Requiem for Vietnam. Marilyn Turkovich, n.d. Web. 04 Nov. 2013.

Has the Time Come to Legalize Drugs? Essay

Legalization of drugs — long an issue championed mainly by fringe groups — is rapidly moving to the mainstream in Latin America. Last week’s surprise statement by former Mexican President Vicente Fox in support of â€Å"legalizing production, sales and distribution† of drugs made big headlines around the world. Fox, a former close U.S. ally who belongs to the same center-right political party as President Felipe Calderà ¯Ã‚ ¿Ã‚ ½n, rocked the boat at home by indirectly criticizing the very premise of Calderon’s all-out military offensive against Mexico’s drug cartels, which has cost 28,000 lives since 2006. Calderon immediately responded that he opposes legalization of drugs, although he has opened a dialogue with political parties about the future of his country’s anti-drug policies. The left-of-center Party of the Democratic Revolution announced that it supports â€Å"de facto legalization† of drugs. Fox’s statement, first published Saturday in his blog, went far beyond a 2009 joint declaration by former Presidents Fernando Henrique Cardoso of Brazil, Ernesto Zedillo of Mexico and Cesar Gaviria of Colombia. In that statement, the three former leaders questioned the effectiveness of the U.S. war on drugs and proposed de-criminalizing possession of marijuana for personal use. While the three centrist former presidents’ proposal amounted to not prosecuting people for consuming marijuana, Fox’s proposal calls for legalization of all major drugs — the whole enchilada. In an extended interview, Fox told me that he is making his proposal because drug-related violence in Mexico has reached intolerable levels, and because the experience of other countries such as the Netherlands has shown that allowing drug sales has not significantly driven up drug consumption. â€Å"Prohibitionist policies have hardly worked anywhere,† Fox told me. â€Å"Prohibition of alcohol in the United States [in the 1920’s] never worked, and it only helped trigger violence and crime.† Since possession of small amounts of marijuana has already been decriminalized in Mexico, what’s needed now are bolder steps, such as legalizing drug production and using the taxes it generates to fund anti-drug education programs, he said. â€Å"What I’m proposing is that, instead of allowing this business to continue being run by criminals, by cartels, that it be run by law-abiding business people who are registered with the Finance Ministry, pay taxes and create jobs,† Fox said. Fox called for a reversal of Calderà ¯Ã‚ ¿Ã‚ ½n’s decision to send the army into the streets to fight the drug cartels because â€Å"the army is not prepared to do police work, and we are seeing day to day how the army’s image is losing ground in Mexico† as a result of this war. Why didn’t you come out with this proposal when you were president? I asked. Fox responded that legalization was often discussed in Cabinet meetings during his presidency, but that the urgency of such a measure has increased since â€Å"because of the extraordinary cost we are paying in a drop in tourism, a drop in investments and a lack of attention to education and health.† In a separate interview, White House drug czar R. Gil Kerlikowske told me that drug legalization is a â€Å"non-starter† in the Obama administration. Kerlikowske disputed the idea that alcohol prohibition drove up crime in the United States in the 1920s, arguing that there were no reliable crime statistics at the time. And he rejected the notion that there has been no major increase in drug consumption in the Netherlands. â€Å"In the Netherlands, consumption did go up. In fact, the Netherlands has been in the process of closing down hundreds of the marijuana cafes that had been in existence because of the problems that are occurring,† he said. My opinion: I’m not convinced that a blanket legalization of drugs would work because government regulation of the cocaine and heroin businesses in countries that already have high corruption rates would result in greater official corruption. On the other hand, it’s clear that after four years of Calderà ¯Ã‚ ¿Ã‚ ½n’s U.S.-backed war on drugs, the cartels are smuggling more drugs, killing more people and becoming richer. Perhaps the time has come to take a step-by-step approach and start a serious debate about passing laws that would regulate legal production of marijuana, alongside massive education campaigns to discourage people from using it. Then, we could see who is right and consider what to do next. (c) Miami Herald. Miami Herald content is the intellectual property of Miami Herald. Any copying, republication or redistribution of Miami Herald content is expressly prohibited by federal law. Miami Herald shall not be liable for any errors or delays in content, or for any actions taken in reliance thereon. Source: http://www.miamiherald.com/2010/08/12/1772336/has-the-time-come-to-legalize.html Commentary Number 1 The question raised in this article is a complex one. Mexican President Felipe Calderà ¯Ã‚ ¿Ã‚ ½n’s hesitancy at enforcing drug-legalization policies is understandable, as the legalization of drugs in a drug-war-torn country such as Mexico can be beneficial or adverse from an economic point of view. One might argue that such measures would bring about a series of negative externalities on the public such as harmful health effects. A majority believes that the legalization of drugs will increase crime rates; most people under the influence of narcotics are prone to violent crimes. However, the reasons ex-President Vicente Fox has for de-criminalizing drugs appear to outweigh the adverse effects. The law of demand states that as price falls, the quantity demanded rises, and as prices rise, quantity demanded falls. This illustrates that legalization of drugs will reduce the profit criminals make. Every time the government takes hold of a drug dealer and the products he is selling, supply of the drug to the illegal drug market is reduced. If there is a reduced supply, there is an increase in price of the good. Drug-addicts are helpless, and thus they will buy the drug for the higher price, giving the criminal dealer more profit. Every time the government thinks it is winning its drug war, it is actually losing; the illegal state of these drugs aids the dealers, harming the government. Figure 2 Price elasticity of demand of a good is a measure of the extent to which the quantity demanded of a good changes when its price changes. As is illustrated on Figures 1 and 2, due to the fact that drugs are a necessity to drug-addicts, they are willing to buy pretty much the same quantity of the drug at any price, thus making the price elasticity of demand of drugs inelastic (when the quantity demanded remains similar as the price changes). If drugs are legalized, the government can benefit from its demand price inelasticity by taxing on drugs, and thus making more profit that can be allocated accordingly. Drug consumers will not care whether they are paying more than they should be and will buy the legal drug at the price it is sold legally. Other people will notice why the drug is inelastic, and will avoid them due to its addictive dangers. Thus, the absence of undercover drug dealing will show people the dangers of drugs and lead to consumers and producers providing less of the drug once the government starts taxing, thus leading to a smaller population using them. The most beneficial aspect of drug legalization in Mexico would be taxing on the drug. As demand for drugs is inelastic, the tax revenue raised will be large. Additionally, the deadweight loss (fall in total surplus consumers and producers make) will be smaller as the consumers will not consume less at first even though producers will produce at a less quantity. These are shown on Figure 3. The consumers will pay more taxes as they desperately need to buy the drug, and eventually will try and consume less when they become financially diminished. They will seek rehabilitation, and thus shrink the market for drugs. If the government correctly uses the revenues raised by taxing on drugs to promote healthcare and drug rehabilitation, the Mexican economy can cause a decline in overall drug sale and use. Figure 3 In conclusion, Mexico’s ex-President Vicente Fox should proceed with convincing the government to legalize drugs, as this measure will not only reduce consumption and production of these harmful products, but also promote society and the economy by raising revenue to enhance health and other aspects of the economy that need betterment.

How to Make a Volcano Using Pop Rocks

The classic homemade chemical volcano relies on a reaction between baking soda and vinegar to produce an eruption of foamy lava, but you can make a volcano even if you dont have these ingredients. One easy way is to use Pop Rocks candy and carbonated soda. The reaction between these two ingredients gave rise to the false notion that drinking cola and eating Pop Rocks would cause your stomach to explode. Its true the two ingredients combine to produce a lot of gas, but if you eat them, you burp out the bubbles. In a homemade volcano, you can make a cool eruption. Heres what you do: Pop Rocks Volcano Materials 20-oz bottle of any soda or other carbonate beveragepacket of Pop Rocks candy (red or orange colored flavors look most like lava)model volcano If you dont have a model volcano, you can use homemade dough to form the shape of a volcano around the unopened soda bottle. If you like, paint or decorate the dough so it looks like a volcano. How To Make the Volcano Erupt The eruption can be messy, much like the Mentos and soda reaction, so its a good idea to set up your volcano outdoors, on a kitchen counter, or in a bathtub. Otherwise, place a plastic tablecloth around the volcano to make clean-up easier.Dont open the soda until you are ready for the eruption. When its time, carefully uncap the bottle. Disturb it as little as possible, to help prevent gas from escaping.Pour in the Pop Rocks candies. One way to get all the candy into the volcano at once is to roll up a sheet of paper into a tube. Put your finger on the end of the tube to close it off and pour in the Pop Rocks. Release the candies over the mouth of the bottle. Move away quickly or youll get sprayed with lava! How the Volcano Works Pop Rocks contain pressurized carbon dioxide gas that is trapped inside a candy coating. When you eat them, your saliva dissolves the sugar, releasing the gas. The sudden release of pressure makes the popping and cracking sound  since ​the  pressure of the gas breaks out of the candy once it gets thin enough. The volcano works much the same way, except its the soda that dissolves the candy shell to release the gas. The eruption is made more forceful by the sudden release of carbon dioxide in the soda. The bits of candy provide surface area for the dissolve carbon dioxide in the soda to collect and form bubbles, which push their way out of the narrow mouth of the bottle. Things To Try If you want lava that overflows the volcano, try adding a squirt of dishwashing soda to the soda before you add the Pop Rocks. For more colorful lava, add a few drops of red or orange food coloring to the soda or else use a red-colored soda, like Big Red, or a brown soda, like Dr. Pepper or any brand of root beer. Some energy drinks are also lava-colored. At that matters is that the drink is carbonated.