Wednesday, April 17, 2019
Company research paper Example | Topics and Well Written Essays - 1250 words
Company - search Paper ExampleDeltas other study hubs including John F. Kennedy International Airport, Narita International Airport, Paris-Charles de Gaulle Airport, and Salt Lake city International Airport. Currently the organization has an extensive domestic and international network spreading across 64 countries, and it was ranked as the worlds largest airline in 2013 by scheduled passengers carried. Based on the evaluation of different corporate aspects of Delta, this paper will draw more or less potential conclusions about the future tense scope of the company.Delta changed its old logo and introduced the 20th one (Figure 1) on 30th April 2007. The current logo is angular in shape and red in color. One side of this triangular is slightly darker, and this shade adds some depth to the symbol.Similarly the company changes its marketing slogans from time to time, and the current one is Keep Climbing. The Delta operates both(prenominal) low cost airlines and full service airli nes, and the company targets more on business travelers as considerably as other high ranked international travelers. The firm uses all traditional and modern media to advert its target markets. Delta pays great attention to internet based marketing and maintain official pages in Facebook and Twitter. In addition, the company invests largely in television advertising.Delta is one of the founding members of the SkyTeam airline alliance and the company has similarly engaged in joint ventures with Air France-KLM and Alitalia, Virgin Atlantic, and Virgin Australia. In addition, the Delta Air Lines has three major subsidiary businesses including Delta Private Jets, DAL Global Services, and Delta Vacations. The companys strong presence in the globose market coupled with its reputed corporate status assists the Delta management to operate its subsidiaries successfully. When operating subsidiaries, the company is able to consider its
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